- Inhalt:
- At a basic level, product marketing is about determining who your users are, what they need, and how to align your products with those needs. In this course, professor, speaker, and product marketing guru Jon Chang shares advanced techniques designed to help product marketers accomplish this central goal-ensuring that a product resonates with its intended audience-with finesse. Learn how to leverage different research methodologies to define your audience and match products to their needs, as well as how to create a go-to-market strategy. Plus, get tips for collaborating effectively with different stakeholders, including product managers, marketers, and other researchers.
Titelinformationen
Titel: Advanced Product Marketing
Autor*in: Chang, Jonathan
Verlag: LinkedIn
Kategorie: eLearning, Berufliche Weiterbildung, Betriebswirtschaftliche Kenntnisse
1653
Exemplare
1653
Verfügbar
0
Vormerker
Max. Ausleihdauer: 180 Tage